The first time I saw the Edwards site many years ago, I was greeted by popups, unorganized content and a beautiful blue sky background. I approached Christan Griego at the 2001 ITF and was hired a few days later to come up with a new site, complete with shopping cart. Earlier this year, Edwards 4.0 was launched. Here’s a visual history of the site.
Version 1.0 (pre 2001)
Version 2.0 (2001)
This was my first design. It launched in October 2001, a day or two before my wedding.
Version 2.1 (2003)
Minor reboot
Version 3.0 (2004)
One of my favorite designs for a long time, which is saying something. I’m usually ready to open Photoshop 15 minutes after I launch a site.
Version 4.0 (2010)
Probably long overdue, this version launched in early 2010.
